Innovation and Business


Driven: How Human Nature Shapes Our Choices (J-B Warren Bennis Series)


I am under the impression that no matter what business you are in cognitive science rules all. Read this book and it will unlock the basics of cognitive science. It also greatly relates it to business.


The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling


The father of data warehousing.


Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers


I live by this book. No, seriously.


Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Harper Business Essentials)


I'm 50/50 on this book. Def worth a read but it took awhile to really get into it.


The Personal MBA: A World-Class Business Education in a Single Volume


Before you decide to pursue an MBA - READ THIS BOOK. Seriously it will open your eyes.


The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail


Want to understand how big companies innovate and also fail to innovate. This explains it.


How To Win Friends And Influence People


Absolute classic. Seriously read this.


Born to Run: The Hidden Tribe, the Ultra-Runners, and the Greatest Race the World Has Never Seen


A must for anyone interested in the evolution of running. Not a business or innovation book, but I think its very insightful


Wikinomics


All about how collaboration from outside the enterprise is helping businesses grow (and more)


The Thank You Economy


This book explained to me why twitter and facebook matter.


Hackers & Painters: Big Ideas from the Computer Age


Awesome book for a techie. Especially goes in depth to the revolution of web application (SaaS) and what programming languages are the best.



Disrupt: Think the Unthinkable to Spark Transformation in Your Business


I like the way the author provides a framework for defining an opportunity and an idea.




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